One of the problems I have with engineers in general is they are complete idiots when it comes to marketing. More often than not the trend is to build it and they will come. It is like all internet nerds were shown field of dreams and think hey that is all we need to do. Now I won't say that doesn't happen if you have a great product.. but in todays cyber world the number of websites and apps is in the millions.. it leaves peoples heads spinning.
The simple act of trying to get a person to slow down and learn your software... your website, how to use it is extraordinary...which is why marketing is not only important to reach clients but also important in terms of teaching people how to use your services...
Now just to give you a little background on dexrex, I sat next to the CEO on a flight.. we got to talking and we even thought about trying to do a side project together which didn't happen because he s running DexRex.. now your probably saying what is dexrex? Well dexrex is a service which will take your SMS, your gchat and msn and other such services and archive the conversations in a private searchable database... It collects your private feed.. your online and mobile diary of your life...truth is it is a pretty useful service hidden behind a god awful URL.. and it is god awful.. it is boring, it is not trendy.. it doesn't relate to what they are doing.. but fine.. what does a URL matter...
it is not like you could buy a URL like www.smsmuch.com which is really the main selling point.. the idea that people don't want to delete their text messages but often have to because of phone memory... it is not like I offered that to Richard for free...cause I like the guy even if his company is clueless when it comes to marketing.. and they are clueless..
Any company online that does not have a Facebook Fan page, a social blog where the company takes the hard core technical stuff and breaks it down in simple english, a very active and fun twitter page, a company specific YouTube channel and a justin.TV live show and highlights it in eah employees Facebook profile... via http://cybersweetness.com is clueless.. and when they have a blog and it has the blogger navbar.. even more clueless..
See nobody contextualizes things.. a service like dexrex has a million different uses and if they were really interested in marketing they might make a bunch of other websites that market to genre specific.. a dexrex for business. a dexrex for parent.. a dexrex for those of us who love to sms... and have each have its own URL because that increases surface area and allows you to market each URL like say smsmuch to a specific genre of user because guess what you genius engineers.. all people see the world differently.. so take that god complex attitude you social inept dumb smart people who never get laid and realize that most people in this world will never see it as an engineer does..
I love you Richard.. but you deleted my comment and you pissed me off..now we are feuding. Which by the way is good for marketing.. so you are my nemesis... the evil engineer
Richard Deadmarsh because those who fuck with you end up dead in a marsh...
For the record Rich is a very nice and decent fellow.. great guy... he is great with the ladies.. they love him.. if you ever meet him or see him in the street please flash him... ladies..
The simple act of trying to get a person to slow down and learn your software... your website, how to use it is extraordinary...which is why marketing is not only important to reach clients but also important in terms of teaching people how to use your services...
Now just to give you a little background on dexrex, I sat next to the CEO on a flight.. we got to talking and we even thought about trying to do a side project together which didn't happen because he s running DexRex.. now your probably saying what is dexrex? Well dexrex is a service which will take your SMS, your gchat and msn and other such services and archive the conversations in a private searchable database... It collects your private feed.. your online and mobile diary of your life...truth is it is a pretty useful service hidden behind a god awful URL.. and it is god awful.. it is boring, it is not trendy.. it doesn't relate to what they are doing.. but fine.. what does a URL matter...
it is not like you could buy a URL like www.smsmuch.com which is really the main selling point.. the idea that people don't want to delete their text messages but often have to because of phone memory... it is not like I offered that to Richard for free...cause I like the guy even if his company is clueless when it comes to marketing.. and they are clueless..
Any company online that does not have a Facebook Fan page, a social blog where the company takes the hard core technical stuff and breaks it down in simple english, a very active and fun twitter page, a company specific YouTube channel and a justin.TV live show and highlights it in eah employees Facebook profile... via http://cybersweetness.com is clueless.. and when they have a blog and it has the blogger navbar.. even more clueless..
See nobody contextualizes things.. a service like dexrex has a million different uses and if they were really interested in marketing they might make a bunch of other websites that market to genre specific.. a dexrex for business. a dexrex for parent.. a dexrex for those of us who love to sms... and have each have its own URL because that increases surface area and allows you to market each URL like say smsmuch to a specific genre of user because guess what you genius engineers.. all people see the world differently.. so take that god complex attitude you social inept dumb smart people who never get laid and realize that most people in this world will never see it as an engineer does..
I love you Richard.. but you deleted my comment and you pissed me off..now we are feuding. Which by the way is good for marketing.. so you are my nemesis... the evil engineer
Richard Deadmarsh because those who fuck with you end up dead in a marsh...
For the record Rich is a very nice and decent fellow.. great guy... he is great with the ladies.. they love him.. if you ever meet him or see him in the street please flash him... ladies..
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